How to Prompt Meaningful Engagements with Customer Benchmarking

May 31, at 1:00 pm ET
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Meaningfully engaging with customers is critical for SaaS Customer Success Managers to move their accounts forward. Yet, it can be challenging to prompt the conversations and actions required to achieve the adoption, retention and expansion rates your business needs.

Leading SaaS companies are using customer benchmarking to tackle this challenge. Benchmarking produces unique, comparative insights that get customers’ attention and motivate them to get more value from their solutions. As a result, both customers and SaaS companies achieve better outcomes.

In this webinar you will learn:

 What customer benchmarking is and why Customer Success organizations should use it
Why customers welcome benchmarking from their vendors and why it prompts higher engagement
The basic components you need to deliver valuable insights from benchmarking
 The specific steps you can take to benchmark customers with your data

mic icon.png Featured Presenter
Jim Berardone Webinar Presenter

Jim Berardone
Chief Customer Officer, OnlyBoth

Jim Berardone is an entrepreneurial executive with over 20 years of experience leading new technology companies. Currently, he is the Chief Customer Officer at OnlyBoth where he focuses on customer success and value creation. When off duty, he mentors entrepreneurs, teaches a product management course for master’s students at Carnegie Mellon University, and assists in building the customer success community in Pittsburgh PA. In all the above, he promotes using a customer-centric view of the customer’s journey, experience and desired outcomes to achieve success.